LISTEN. ADVOCATE. BUILD.

Three words. One philosophy.

We listen for what’s missing. We advocate for everyone in the room. We build experiences people don’t want to leave.

Whether we're helping a festival work through the details, supporting an artist on the road, or finding better ways to connect with fans, our approach is the same. Great things start with listening, understanding what people need, and figuring out how to make it happen.

WHAT WE DO

We work across the live entertainment industry, helping festivals, venues, artists, and brands both in front of and behind the scenes. Providing an outside perspective, helping solve a problem, or keeping all the moving parts organized.

    • Event consulting and strategy

    • Production, operation, coordination assistance

    • Vendor and sponsor management

    • Experiential events

    • Fan experience strategy

    • Online community development and management

    • Fan communication

    • Fan engagement

    • VIP and hospitality consulting

    • Customer journey reviews

    • Remote tour management

    • Reunion and comeback coordination

    • Artist relations and industry re-entry support

    • Day-to-day touring support

MEET LEE & ALLENA

For more than 20 years, we’ve created experiences where people feel like they belong.

From festivals and venues to artist, brands, and community organizations, we’ve learned what makes people stay longer, come back sooner, and tell their friends.

LAB Collective was built on the belief that every interaction matters.

Let's Chat

  • Artist & Tour Support

    “After being away from the stage for so long, getting back at it felt overwhelming. Allena encouraged us to give our fans the reunion they wanted, helped us navigate the process, answered our questions along the way, and made the whole thing less intimidating. We wouldn’t be doing what we’re doing now without her motivating us.”

    — Jessie "Danza" Freeland

    Vocalist, The Tony Danza Tapdance Extravaganza

  • Fan Experience & Community

    “Allena is a professional at creating community - it’s a true reflection of her personality and how much she cares. I’ve known her for years now through Furnace Fest Community and have attended several community events across the country she’s organized. I’ve seen firsthand how much she cares about the people that attend events she works on. She has a gift for bringing people together! She’s also been the mastermind behind countless proposals -including mine!”

    — Kim Schragel

    Furnace Fest Community Member

  • Event Production & Operations

    “If Allena and Lee are involved with a festival, vendors and non-profits are treated incredibly and like family.”

    — Rob Rushing

    Co-Founder & Activation Specialist, Punk Rock Saves Lives

WHO WE WORK WITH

Festivals - Venues - Artists - Brands - Nonprofits

LET’S TALK

Tell us what you’re working on and how we can assist!