LISTEN. ADVOCATE. BUILD.

Three words. One philosophy.

We listen for what’s missing. We advocate for everyone in the room. We build experiences people don’t want to leave.

Whether we’re creating an original LAB event or producing an experience for a client, every decision starts here.

WHAT WE CREATE

  • Concepts that bring people together.

    • Immersive Experiences

    • Events

    • Activations

    • Pop-Ups

    • Third Spaces

  • Helping venues, nonprofits, brands, and artists create unforgettable events.

    • Logistics & Operations

    • Vendor Management

    • Artist Relations

    • Talent Coordination

    • Day-Of Management

  • Making every guest experience intentional.

    • Fan & Community Engagement

    • Customer Journey Reviews

    • Hospitality Consulting

    • Audience Communication

    • Community Strategy

    • VIP Experience Design

MEET LEE & ALLENA - Founders, LAB Collective

For more than 20 years, we’ve created experiences where people feel like they belong.

From festivals and venues to artist, brands, and community organizations, we’ve learned what makes people stay longer, come back sooner, and tell their friends.

LAB Collective was built on the belief that every interaction matters. Every LAB event is designed to turn strangers into friends.

Let's Chat

  • Artist Relations

    “After being away from the stage for so long, getting back at it felt overwhelming. Allena encouraged us to give our fans the reunion they wanted, helped us navigate the process, answered our questions along the way, and made the whole thing less intimidating. We wouldn’t be doing what we’re doing now without her motivating us.”

    — Jessie "Danza" Freeland

    Vocalist, The Tony Danza Tapdance Extravaganza

  • Community Building

    “Allena is a professional at creating community - it’s a true reflection of her personality and how much she cares. I’ve known her for years now through Furnace Fest Community and have attended several community events across the country she’s organized. I’ve seen firsthand how much she cares about the people that attend events she works on. She has a gift for bringing people together! She’s also been the mastermind behind countless proposals -including mine!”

    — Kim Schragel

    Furnace Fest Community Member

  • Event Production

    “If Allena and Lee are involved with a festival, vendors and non-profits are treated incredibly and like family.”

    — Rob Rushing

    Co-Founder & Activation Specialist, Punk Rock Saves Lives

WHY LAB

Great events entertain people. Great experiences connect people.

We believe the best experiences don’t end when the music stops or the doors close. They create stories, friendships, and communities that last long after the event is over.

BRANDS WE’VE SUPPORTED

Festivals - Venues - Artists - Brands - Nonprofits